There’s no hard and fast way to create your own campaign, as there are many methods available at your disposal. From newspapers to podcasts to art exhibits, the advocacy world is your oyster. You just need to pick among your passions, tap into it, and create a cohesive message you know will strike a chord with your stakeholders, or the people who are interested in your advocacy.
Organizations use a tactic called Information, Education, and Communication (IEC) to educate their target audience about a specific cause. They share information through communication channels like print media and social media platforms, intending to achieve a positive result, like increased engagement and favorable changes in people’s attitudes. Without getting the word out, no one’s going to hear about all these critical problems, after all!
There are many ways you can spread awareness about an issue. If you’ve secretly held your own radio shows as a kid, you can explore broadcasts or podcasts to talk in-depth about a cause you’re enthusiastic about, like forest conservation or sustainable development. If you love expressing yourself through different art mediums, you can put together an art exhibit that makes a bold statement about the systemic changes that need to be made. If you love playing sports, then you can organize a charity game and donate the proceeds. The only thing you need to do is identify your stakeholders, find out the media they consume, and tailor your campaign accordingly!